'Rewarded ads' are a unique advertising format that allows users to voluntarily watch promotional content within an app in exchange for valuable in-app incentives. These incentives can range from gaining an extra life in a game, accessing premium news articles, to securing complimentary airport Wi-Fi.
These innovative advertising experiences play a pivotal role in enhancing user engagement and elevating the overall in-app user experience. A recent Google study underscores their significance, revealing that 50% of users expressed a decreased satisfaction level when exposed to the possibility of losing 'rewarded ads.'
Unlock the potential of 'Rewarded Ads' by exploring how to implement them effectively, tailor their size and reward type to your audience, and distribute them through SSMAS or integrated mediation networks.
The power of 'rewarded ads' extends beyond user experience, benefiting all stakeholders within the advertising landscape, including users, advertisers, and publishers.
Empowering User Control Users gain control over their advertising encounters by proactively opting to view ads in exchange for valuable in-app rewards. This unlocks access to premium content, eliminating the need for additional payments and amplifying user engagement.
A High-Performance Avenue for Advertisers 'Rewarded video ads' represent a high-impact advertising format, excelling in classic video key performance indicators (KPIs) like completion rates. Their conspicuous visibility motivates advertisers to invest more in formats that drive user engagement.
Revenue Enhancement for PublishersLeveraging 'rewarded ads,' publishers have the potential to maximize their earnings. These ads provide an opportunity to diversify monetization strategies, making them particularly effective for gaming apps and offering a lucrative paywall experience.
When crafting rewards, it is essential to carefully consider what will be most valuable to users in the given context. The key question to ask is, 'Where is the optimal placement for users to encounter the ad, enhancing rather than hindering their overall experience?
1. Avoiding User Surprises: Ad alignment with the app's content flow is critical. The ad should seamlessly blend with the website or app's content stage.
2. Testing Reward Alternatives: Experiment with various types of rewards at different content junctures to determine which yields the most favorable user experience. Embarking on Your 'Rewarded Ads' Journey.
Customizing Your Ad Setup
When configuring an ad unit for 'rewarded video,' consider two vital aspects:
Ad Sizes Ensure you choose all relevant interstitial ad sizes, including 320x480, 480x320, 1024x768, and 768x1024.
Reward: While Ad Manager typically prescribes a 'default 1 reward' for users viewing video ads, you have the flexibility to tailor this. For example, if the incentive for watching a video ad is 20 additional lives in a game, input a 'Reward Amount' of '20' and a 'Reward Type' of 'lives.' Additionally, you can empower third-party ad networks to adjust these reward settings when employing mediation.
Ad types
Dive into the world of 'rewarded ads' by choosing from a spectrum of
ad types and configuring diverse reward options:
Video Ads: Opt for either 'click-to-download' video ads or non-skippable yet closable video ads.
Interactive Ads: 'Playable ads' invite users to test a game within the ad, followed by an invitation to download the app. 'Survey ads' engage users with questions and reward them for their responses.
Reward types: Select from enticing choices like coins, extra lives, points, complimentary experiences, or even surprise rewards.
Create a better advertising experience and take your best content to another level.